Rooted in a joyful celebration of everyday dressing, Deering is focused on fashion’s mood-boosting potential. Global in appeal with an undeniable, all-Australian twang, Deering is strong, fun, unflinching, and unapologetic.

Centred on personality-driven dressing and a feel-good message of self-love, Deering translates fashion as a radical act of self-care: getting dressed for yourself.

A playground of self-expression, rounded with unique material applications, technical fabrics and unexpected colour combinations, results in collections that are fashion-first and distinctly Deering: good clothes, great energy, fit for today, and tailored for the now.

Wear it.

About Erin

Erin Deering is the founder and creative director of Deering – a fashion brand rooted in the belief that clothing should make you feel something. A mother of four, published author, podcast host, and seasoned entrepreneur, Erin brings a refreshingly human perspective to the world of style.

After co-founding and scaling a global swimwear brand in her twenties, Erin stepped back to reconnect with purpose. Her return came in the form of Deering – a Melbourne-born label that pairs structure with softness, emotion with edge, and intuition with design. For Erin, dressing isn’t superficial – it’s a daily act of self-expression, energetic alignment, and personal power.

Her first book, Hanging by a Thread, documents the unravelling and rebuilding that shaped this next chapter – one that favours presence over performance, and dressing for who you are over who you think you should be.

Deering isn’t about fashion for fashion’s sake.

It’s about energy – how you feel in something, not just how it looks on you.