1.4 In this Policy, personal information means any information or opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not. It does not include information that is de-identified. The types of personal information we collect may include: name, date of birth, contact details, address, gender, personally submitted preferences, bank account and credit card information, purchase history, company name, IP address and other identity verification information.
1.5 By using the Website, or by providing personal information to us, you agree to the terms of our Privacy Policy.
How we collect information
1.6 We may collect personal information from or about you in different ways, including:
(a) from you directly when you interact with us, transact with us, sign up to a mailing list or loyalty program, communicate with us directly (e.g. email, text), post a review or leave a rating on our website, create an account or complete a form, visit our stores or interact with the Website;
(b) through third parties with whom we interact in order to provide our services; and
(c) publicly available sources, including social media.
1.7 When you visit the Website, we may also use 'cookies' or other similar tracking technologies that help us track your use of the Website and remember your preferences. Cookies are small files that store information on your computer, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and/or browsing sessions. You can disable cookies through your internet browser but the Website may not work as intended for you if you do so.
1.8 Whilst we do not use browsing information to identify you personally, we may record certain information about your use of the Website, such as which pages you visit, the time and date of your visit, search engine referrals and the internet protocol address assigned to your computer.
Why we collect information
1.9 Deering collects your personal information for the following purposes:
(a) to provide our products and services to you;
(b) to send you marketing and other communications that you ask to receive from us or relate to the products and services we provide you;
(c) to carry out quality control and research (including customer satisfaction and marketing research), analysis and tracking;
(d) to answer your questions and provide you with information or advice;
(e) to create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts;
(f) to interact with you via social media and digital marketing;
(g) to consider and respond to any queries or complaints made by you;
(h) to comply with laws or regulations or to comply with any directions given by regulators or authorities.
Disclosure of information
1.10 In the course of providing our products and services to you, we may disclose your personal information:
(a) to our associated entities, agents and affiliates who undertake promotional and marketing activities on our behalf;
(b) to our directors, officers, employees as part of fulfilling their duties;
(c) third party service providers or contractors who provide services or functions on our behalf such as internet service providers, IT system administrators, mailing houses, couriers, delivery providers, payment processes, data entry providers;
(d) our business advisors, including accountants, lawyers or other professional service providers (to the extent reasonably required);
(e) to our sponsors and business partners for the purposes of our business relationship with them;
(f) where the disclosure is required or authorised by law. 1.11 Deering will take reasonable steps to ensure that any personal information which Deering discloses to a third party is protected by that party in accordance with the Privacy Act.